Resume

Professional Experience

Copywriter 

ColourPop

https://colourpop.com

Oxnard, CA

February 2020 - Present

 

  •     Oversee and manage PDP, Packaging, and PR copy for launches across all brands: ColourPop, SOL Body, and Fourth Ray Beauty.

  •     Name products, collections, and shades.

  •     Craft and edit copy for PDP and packaging.

  •     Collab with Creative Director to create branding/story for each collection.

  •     Work with Product Development, Regulatory, and Legal teams for accuracy and claims.

  •     Manage copy team and copy schedule to meet deadlines.

  •     Strong attention to detail in writing and editing different brand voices, as well as proofing copy before production and launches.

  •     Experience working in an extremely fast-paced environment.

 

Owner/Freelance Marketer

1179 Media

Encinitas & Ventura, CA

August 2016 – July 2020

 

  •     Social media content creation, optimization, editorial scheduling, and management.

  •     Copywriting and blogging.

  •     Photography services.

  •     Branding and creative consulting.

 

Owner

Luzuli

Encinitas & Ventura, CA

October 2017 – February 2020

 

  •     Founder of boutique lifestyle & skincare brand.

  •     Branding, product development, art direction, styling, copy, and photography.

 

Freelance Writer & Photographer

Various Publications

October 2014 – November 2017 

Encinitas, CA

 

  •     Regular contributor to Thoughtfully Magazine, Willow & Sage by Somerset, and Novica by National Geographic. 

  •     Writer and photographer for articles focusing on beauty, skincare, and lifestyle.

 

Digital Marketing Manager - Contract

Fairfield Residential via Creative Circle

www.fairfieldresidential.com

December 2015 – June 2016

San Diego, CA

 

  •     Oversaw the creative direction of our digital marketing efforts including our email campaigns, blog, social media and social advertising.

  •     Crafted and edited SEO optimized blog content and copy for emails, online collateral and social. 

  •     Worked with our regional marketing team to manage social media and advertising for almost 200 multifamily unit properties across the nation, as well as Fairfield's corporate channels including Facebook, Twitter, Instagram, Pinterest, Google +, You Tube and LinkedIn.

  •     Oversaw and managed the launch of new social media tool, SOCi, to all properties in January 2016, working hand in hand with our training department to ensure a seamless transition to the new platform. 

  •     Oversaw the launch the new Fairfield Residential corporate website in which I worked closely with the Marketing Director to manage the project, test it with Fairfield teams internally and guide the third party web development team to ensure that the launch stayed on schedule.

  •     With the launch of the new site, I increased site referral traffic from Pinterest from approximately 80 page views to over 4,000 within one week.

 

Social Media Specialist & Blogger

Rancho La Puerta

www.rancholapuerta.com

July 2012 - August 2015

San Diego, CA & Tecate, Mexico

 

  •     Strategized and ran all aspects of Social Media and online marketing: Facebook, Twitter, Instagram, Pinterest and Google +.

  •     Writer and photographer for Rancho La Puerta's blog.

  •     Wrote SEO optimized blog content.

  •     Developed goals within Google Analytics to assess number of leads generated by our online reservation form.

  •     Designed and created Facebook ads to drive traffic back to online reservation form.