This store is for dudes. Dudes that ride, dudes that surf, dudes that camp. Dudes that grease their shoes. I'm sure you can tell by the photos. This store makes me jealous that all of this is for the boys. And it's a certain kind of boy that this store appeals two. Halfwayers between Gen X and Millennials who have a taste for adventure yet slicked back hair, a taste for sea water, yet perfectly polished boots. This is the world we live in. Iron and Resin has basically brought hipster to Ventura, an almost impossible feat, but it's 2015 and anything can happen I guess. I never would have predicted.
Ventura is actually the perfect place for a shop such as this. Situated on the coast against the waves, yet hidden behind the hills are twisty two line highways for miles and miles. A biker's dream. Especially if you head up the coast on the 101 towards Santa Barbara, into the mountains on Hwy 154 to a hidden shack called Cold Springs Tavern, usually for an older crowd, but I have a feeling the younger folks will soon be taking over on their bikes, in their polished boots. Possibly from Iron and Resin.